You have reps on the books and a CRM you pay for every month. Deals still stall until you step in, every rep sells a different way, and nobody is certain what happens to a lead after week two. We build the sales engine that runs without you in the room — and gets more out of the team and the systems you already own.
Free call · No obligation · For businesses with two or more sales people
Most owners reach for another salesperson when the number comes up short. The trouble sits earlier than headcount — in what happens to a lead once it lands, and in how much of the selling still runs through one person.
The team handles the easy ones. Anything with a wobble in it comes to you — pricing, the tough objection, the client who wants to talk to the owner. Your calendar fills with other people's deals.
You pay for it monthly. It stores names. Nothing chases a quote at day three, nothing flags a deal going cold, and nothing tells you which rep is slipping until the month closes.
Your best performer has a method in their head. Nobody else has it. Which rep catches a lead decides whether it closes — and when that person leaves, the method walks out with them.
Three leaks show up in nearly every owner-led sales team. Each one is measurable with numbers you already have. A worked example — four reps, around $6M revenue, 100 leads a month, $7,000 average contract:
45 of 100 leads receive one contact attempt or none. At a conservative 8% close rate on properly worked leads and a $7,000 average contract, that's revenue that arrived and left again.
Two reps sitting 5 points below the team's close rate, across 25 leads each per month. The gap between your best and your average, priced.
10 hours a week rescuing deals, approving pricing and taking the hard calls, at an executive value of $180/hour. Time the business consumes instead of compounds.
That's $606,000 a year — sitting inside a team you already pay for, a CRM you already own, and leads you already generate.
Illustrative example only. On the call we run the same arithmetic on your figures — lead volume, contact attempts, close rate by rep, average contract value and your own hours in the pipeline — and show every assumption in full.
Same reps. Same CRM subscription. A structure around both that makes the result repeatable rather than personality-driven.
We work with the CRM you own and the people you have. Replacing either is a last resort rather than a starting point.
Your stages mapped to how deals actually move. Automated follow-up sequences, quote chasing, and alerts when a deal goes quiet. The system does the remembering.
Your top performer's method extracted and documented — discovery questions, pricing conversation, the objections that come up every week, and the close. Taught to the whole team.
Role scoped, ad written, interview structure and scorecard built. Then an onboarding path that takes a new rep to full production on the playbook rather than on your time.
A weekly scoreboard by rep — speed to contact, activity, close rate, pipeline value. Coaching rhythm set so the team runs itself and you review rather than rescue.
Every deal that depends on you is a deal the business cannot repeat without you.
Owners land here honestly. You built the thing. You know the product, the pricing and the customer better than anyone on the payroll, and for years being in every deal was the fastest path. It worked — right up until it became the ceiling.
A business where the owner closes the hard ones has a hard limit on growth, and a hard limit on what a buyer pays for it. Value sits in a sales engine that produces without the founder, rather than in a founder who produces.
This program moves what's in your head into a system the team runs. You stay involved on strategy, pricing and the genuinely large accounts. Everything else stops routing through you.
This is the Sovryn Freedom™ and Sovryn Systems™ pillars applied to one function — the one that decides revenue.
We know what it costs to generate a lead, what it costs when nobody follows it up, and what it costs an owner to be the only one who can close.
Over a decade building and running owner-led Australian businesses — hiring reps, writing the playbook, configuring the CRM, and stepping out of the pipeline so the thing kept producing without us standing in it.
Everything in this program was built for our own businesses first. The follow-up sequences, the scorecard, the interview structure, the onboarding path. None of it is theory borrowed from an American sales book.
Sovryn Consulting exists to take working systems and install them in other people's businesses. This program is that work, aimed at the function where the dollars show up fastest.
We take on a small number of businesses at a time, because the playbook work happens with your actual team. Worth knowing where you sit before you apply.
Four phases. The team keeps selling right through — nothing pauses.
Your real numbers on the table — lead volume, speed to first contact, close rate by rep, average contract value, and where your own hours go. We find the largest leak before touching anything.
CRM rebuilt around how deals actually move. Follow-up sequences, quote chasing and cold-deal alerts wired in. Your top performer's method extracted and written into a playbook the whole team can run.
The team trained on the playbook with live deals rather than role-play. Deals you currently rescue transferred across deliberately, one category at a time, with you stepping back as each one holds.
Weekly scoreboard live and the coaching rhythm set. When the numbers warrant another rep, the role, the ad, the interview scorecard and the onboarding path are ready to go.
Monthly review against your scoreboard, playbook updated as the market moves, and support for each new hire as the team grows.
Structured as a build phase up front, then an ongoing monthly for the coaching rhythm, the scoreboard and support as the team grows.
What it comes to depends on the size of your team and the state of your CRM — three reps on a system that half works is different work to eight reps starting from a spreadsheet. We size it together on the call, and the call costs you nothing.
Apply for a callFive minutes. We read every application and come back within two business days. If it's a fit, we book a call. If it isn't, we tell you that straight and point you somewhere useful.
The reps are on the books. The CRM is paid for. The leads are arriving. The Sales Engine Program builds the structure that turns all three into revenue without you in the middle of it.
Apply for a callFree · No obligation · Limited places, because the playbook work happens with your team